August 18, 2010
Weft Opens First Store On West Coast At Las Vegas’ Forum Shops At Caesars
What is Weft? The definition: horizontal threads interlaced through the warp in woven fabric. Weft is the new custom denim concept store debuting at The Forum Shops at Caesars. Encompassing all that is denim, Weft is a carefully crafted denim collective offering precision custom fitting and personalized craftsmanship.
This contemporary concept enables clients to create their own custom pair of denim. By interacting directly with a tailor, shoppers are able to combine their vision and creativity with the meticulous precision, detail and craftsmanship. The final result is a high-quality pair of personalized denim that is literally tailor-made for the buyer.
“Today, customers wants to customize their experience, create something that is only for them. Weft is exactly what they are looking for and as a result, our custom denim concept brings a new dynamic to the fashion industry,” says Vishaal Melwani, co-owner and founder, Weft. “Being able to provide a customer with a product entirely their own, it’s as individual as a person’s signature.”
An innovative concept developed by M.G.E. (Melwani Group Ent.), Weft takes creativity and originality to new heights and creates a lifestyle experience for its clients. Weft proudly carries pieces from a number of the denim market’s finest designers including Genetic Denim, J Brand, Adriano Goldschmied, Rag & Bone and Closed. In addition, Weft boasts the Rogue Territory Custom Denim Program within the creative boutique.
“We are thrilled to introduce the Weft store to the world,” said Maureen Crampton, director of marketing, The Forum Shops. “This bold new concept retailer further enhances the exciting mix of tenants at The Forum Shops.”
Weft will be located near The Palm restaurant.
ABOUT THE FORUM SHOPS AT CAESARS
The Forum Shops at Caesars opened 283,000 square feet in May 1992 to immediate success. An August 1997 expansion to 500,000 square feet continued the momentum. The third phase of The Forum Shops’ growth was a three-level expansion extending from the existing retail, dining and entertainment icon to the famed Las Vegas Strip adding 175,000 square feet, with completion October 2004. A grand pedestrian plaza entrance on Las Vegas Boulevard further validates The Forum Shops as one of the finest luxury shopping streets in the world. The Forum Shops is recognized for its unique combination of top retail, dining, entertainment, excellent location and exciting ambiance featuring 150 specialty shops and 15 restaurants.
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