June 1, 2009
Multidiscipline Artist-Designer John Van Hamersveld Named Official Artist Of Fremont Street Experience’s “Summer Of ’69: Vegas or Bust”
Fremont Street Experience is proud to announce John Van Hamersveld as the Official Artist of “Summer of 69: Vegas or Bust.” Van Hamersveld is most known for his prominent 1960s iconic image of the Pinnacle Indian, The Beatles cover for the “Magical Mystery Tour” album and poster for the 1966 surf-genre movie, Endless Summer.
Van Hamersveld’s Official Artist of Summer of ’69 participation will include the creation of a debut Viva Vision show titled, “Signs of Life,” two custom-painted vintage school buses to be used during the summer-long event series and working alongside Fremont Street Experience in design aspects for Summer of ’69. Van Hamersveld will also open Hippie Nation™ Gallery & Records, an art gallery located at Fremont Street Experience that will sell custom John Van Hamersveld posters, digital prints, original drawings and hand pulled silk screens, in addition to record albums.
“I feel very grateful and excited to work with Fremont Street Experience on the ‘Summer of ’69′ event series,” said the world-renowned pop-culture artist. “My inspiration comes from a new time introduced to us by President Obama, feeling we need to readjust our needs and values to a time of change. I’ve custom-created four symbols that represent Summer of ’69: a flower, symbolizing growth; a peace sign, instilling safety within; a heart representing love; and a globe for balance. I feel these emblems truly symbolize the great year of 1969 and bring a fresh, modern approach to these events.”
No stranger to the 1969 time period, Van Hamersveld’s impressive repertoire of art includes album covers of famed musicians Blondie, The Beatles, The Rolling Stones, Jefferson Airplane, the Grateful Dead and KISS, and custom portraits of Eric Clapton and Bono of U2. Van Hamersveld is also known as the official artist of Jimi Hendrix and celebrates his 50-year anniversary as an artist in 2009.
“In 1967-68, I did the Pinnacle dance concerts at Shrine Exhibition Hall with a team of artists and community people,” said Van Hamersveld. “It was like artists doing a music event and it turned into a happening. What I am doing with Fremont Street Experience is similar. I have brought all of these pieces of my drawings and my symbols to the party and we have created a multi-media event here.”
The custom-painted John Van Hamersveld buses, Hippie Nation™ Gallery & Records and “Signs of Life” Viva Vision show can be seen at Fremont Street Experience’s “Summer of ’69: Vegas or Bust” event and concert series Memorial Day weekend through Labor Day weekend. For more information visit www.vegasexperience.com.
About John Van Hamersveld
John Van Hamersveld began his rise to fame in the 1960s. He designed many album covers having personal experiences with groups like The Beatles, The Rolling Stones, Jefferson Airplane – including such well-known covers as “Exile on Main Street” and “Magical Mystery Tour.” As an innovator and cultural designer, Van Hamersveld is best known for his Day-Glo poster for the 1964 film “Endless Summer” and the legendary Jimmy Hendrix drawing and poster for the 1968 Pinnacle concert at L.A.’s Shrine Auditorium, still widely considered to be one of the greatest rock posters ever made. Van Hamersveld’s visual stamp on L.A. includes the 1984 Summer Olympic Games 360-foot mural and poster, painting for the Absolut Van Hamersveld, the signage for The Broadway Deli and Kate Mantilini’s and the redesign of Fatburger from 1990 to 1995.
In 1997 he started his own line of products revisiting his work from 1964-1974, which he calls “Post-Future.” With the printmaking of a fine art edition of the “Endless Summer” Poster as one of his most famous works, he moved his design work into his Coolhous studio in Santa Monica and between analog and digital environments has managed to create new works like the spectacular Cream posters for their Royal Albert Hall Reunion in 2005, and a hit line today of tees for Worn Free, his 60s and 70s symbolic designs distributed around the world.
About Fremont Street Experience
Fremont Street Experience is a five-block entertainment complex located in historic downtown Las Vegas. Fremont Street Experience features Viva Vision, the world’s largest video screen which is 1,500 feet long, 90 feet wide and suspended 90 feet above the urban pedestrian mall. Viva Vision features nightly spectacular light and sounds shows with 12.5 million LED lights and a 550,000-watt sound system. Fremont Street Experience is a one-of-a-kind venue which includes free nightly concerts and entertainment on two stages. With direct pedestrian access to 10 casinos, more than 60 restaurants and specialty retail kiosks, Fremont Street Experience attracts over 17 million annual visitors. Fremont Street Experience can be found online at www.vegasexperience.com.
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