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Hard Rock Hotel & Casino invites guests to join in all the action of the National Finals Rodeo with a variety of entertainment options at the Hard Rock Hotel Saloon Dec. 2 – 11. The Hard Rock Hotel Saloon, located next to the Hard Rock Store, is broadcasting the NFR with a live satellite feed during the day and features live entertainment and drink specials each evening.

Special musical guest Derek Sholl is providing complimentary performances Dec. 2-5 and 9-11. Sholl is well known for serving as the opening talent on Jay Leno for more than three years. In addition, guests may enjoy $20 Bud and Bud Light Bucket specials, full-service bar, country line dancing, live DJs and mechanical bull rides. Admission is free and open to the public, must be 21+ years of age to enter. Live entertainment begins nightly from 8pm until 2am.

Hard Rock Hotel & Casino has partnered with Las Vegas Events to become an Official Host Hotel for the 2010 Wrangler National Finals Rodeo. Hard Rock serves as one of the locations for the NFR Shuttle, the complimentary round-trip shuttle bus service that runs all ten days of competition.

During the 10 days of competition, the Wrangler NFR will again transform the look and feel of the “Entertainment Capital of the World.” Each year, rodeo fans decked out in jeans, boots and hats fill hotels, casinos, restaurants, shopping malls and showrooms. Hotel marquees will be splashed with the names of the brightest stars in country and western music. In addition, the traditional Cowboy Christmas Gift Show held during the rodeo at the Las Vegas Convention Center is expected to attract tens of thousands of people in its own right.

In 2009, the event had a total event attendance of 172,361 over the 10 days of competition, resulting in a non-gaming economic impact of $51.6 million. For more information about the Wrangler NFR, go to www.NFRexperience.com or www.prorodeo.com.

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