January 27, 2012
Miracle Mile Shops Turns its fountain red for American Heart month
This February, Miracle Mile Shops at Planet Hollywood Resort & Casino turns its fountain red in honor of American Heart Month. All change collected from the fountain will be donated to the American Heart Association, as part of the center’s Caring, Giving, Changing community campaign.
Starting Feb. 1, the fountain at Miracle Mile Shops will display a bold red hue between regularly scheduled water shows. All money tossed into the popular water feature as well as the center’s indoor rainstorm will benefit the American Heart Association. Miracle Mile Shops’ fountain will keep its red glow through the end of the month. Regularly scheduled water shows take place at the top of each hour from noon to 11 p.m. daily.
The American Heart Association works to advance groundbreaking medical research, spread lifesaving knowledge and educate people of all ages about cardiovascular disease and stroke. One of the Association’s current initiatives is Go Red for Women, which encourages women to make it their mission to fight heart disease. On Feb. 3, National Wear Red Day, the nonprofit invites women all over the country to wear red in support of the cause.
The partnership between Miracle Mile Shops and the American Heart Association is part of the center’s Caring, Giving, Changing campaign, celebrating a year of change in 2012. In addition to the monthly fountain fundraisers, the Caring, Giving, Changing campaign also raises funds for other programs and organizations through community sponsorships, additional partnerships and a number of cash and in-kind donations. In 2011, Miracle Mile Shops raised a total of $100,000 for numerous local and national non-profit organizations and aims to surpass that number in 2012.
About Miracle Mile Shops:
Miracle Mile Shops at Planet Hollywood Resort & Casino is a 1.2 mile retail/entertainment complex at the heart of the famed Las Vegas Strip featuring 170 specialty stores, 15 restaurants and three live entertainment venues. The center is home to PBR Rock Bar & Grill, boasting a Strip-side location with excellent food, drinks and bull riding; H&M; Sugar Factory, the sweet shop adored by Hollywood’s hottest celebrities; American clothing line and complete lifestyle brand Original Penguin; GUESS; Urban Outfitters; True Religion Brand Jeans; 15,000-square-foot bar and restaurant Cabo Wabo® Cantina; Las Vegas’ very own Sin City Brewing Co.; Club Tattoo, featuring some of the best tattoo artists and body piercers in the nation; the first House of Hoops by Foot Locker in the city; as well as a multi-million dollar fountain show. Miracle Mile Shops is owned by David Edelstein and Aby Rosen, in conjunction with leasing and marketing consultant Robert K. Futterman & Associates LLC.
Miracle Mile Shops is open 10 a.m. – 11 p.m. Sunday – Thursday and 10 a.m. – midnight Friday – Saturday. For more information, call (888) 800-8284
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