January 26, 2009
Juicy Couture Opens New Retail Location In The Forum Shops At Caesars
Attention all Forum Shop dwellers! This Juicy item will surely be music to your ears (and your closets). Juicy Couture opened the golden doors of their new retail location in The Forum Shops at Caesars on Dec. 11, 2008, while keeping its original Juicy Couture retail store which will re-open later in 2009 as a Juicy Couture Intimates store.
The newer and even more exciting Juicy Couture retail store in The Forum Shops is sure to impress even the savviest shoppers, with 4,800 square feet of selling space boasting women’s and men’s clothing and accessories, kids and baby and even a chic selection of Las Vegas exclusives such as the Women’s “Choose Vegas” embroidered velour tracksuit, “Choose Vegas” accessories, and the rebellious Men’s Vegas tee, declaring “Riot on the Strip” in Juicy’s edgy design.
The irreverent, playful décor of the new Juicy Couture retail store is shown in every elaborate detail, merging Jacobean ceilings, lipstick-adorned taxidermy, oriental rugs and distressed oil paintings with rebellious punk rock elements and dashes of the laid-back California surf lifestyle. Double the size of the original location, this new Juicy Couture store offers shoppers the ultimate fantasy shopping experience.
“Las Vegas carries great sentimental value for us,” said Juicy Couture Co-Founders and Co-Creators Gela Nash-Taylor and Pamela Skaist-Levy. “We opened our very first retail store in The Forum Shops in August 2004 so after expanding across the world, it’s great to come back to where it all started and open a fabulous new place for all our Vegas Juicy Girls to play!”
Juicy fans can now be on the lookout for new and exciting in-store promotions and events with Juicy Couture at the Forum Shops. And Juicy already has a head start – to support the launch of their new retail store in this space, Juicy Couture is teaming up with Vanity Fair to host an exclusive in-store event in February with ten percent of proceeds to benefit the Nevada Cancer Institute.
ABOUT JUICY COUTURE
Juicy Couture, founded in 1996, has evolved into a multimillion-dollar lifestyle brand. The power duo behind the brand – co-founders and creative directors Gela Nash-Taylor and Pamela Skaist-Levy – are constantly developing new categories and widening the Juicy Couture umbrella. Originally known for the tracksuit, Juicy Couture has expanded into women’s and girls’ ready-to-wear apparel, shoes, swimwear, timepieces, handbags, intimates aptly named Choose Sleep, sunglasses, optic eyewear, jewelry, small leather goods, beauty products and women’s fragrances. Juicy also offers baby gear and a wide array of doggie accessories for the savvy puppy. Juicy Couture for Men debuted in 2003 and includes apparel, outerwear, accessories, grooming products, fragrance and sunglasses; the line was introduced as Dirty English by Juicy Couture for Men in 2008. Its luxury collection, Couture Couture, which launched in 2005, is manufactured with premier Italian fabrics designed exclusively for the brand. The focus of the capsule collection is unique design and fine materials including cashmere, silk and Italian wools. Additionally, Juicy signed a license agreement with Maclaren Stroller in 2008. Juicy Couture currently has 61 retail locations across the U.S. and is set to expand to 66 stand-alone retail stores in the U.S. by year-end 2009. Internationally, Juicy Couture retail locations can be found in Italy, Japan, Hong Kong, China, Malaysia and the United Arab Emirates (Dubai); in 2009, a new retail location will open in London on Bruton Street and 10 new stores will open in Asia, totaling 27 retail locations overseas and 93 retail locations worldwide.
ABOUT NEVADA CANCER INSTITUTE
NVCI is accredited by The Joint Commission and is dedicated to patient healthcare quality and safety. A nonprofit organization, NVCI is committed to reducing the burden of cancer by pursuing the development of a cancer research institute, as defined by the National Cancer Institute. Through the knowledge and expertise of the finest scientists, clinicians, educators and caregivers, the Institute provides hope to communities in Nevada, the southwest and beyond through research, education, early detection, prevention and high quality patient care. For more information, please visit www.nevadacancerinstitute.org or call (702) 822-LIFE.
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